Lauren Sam

I’m a Lebanese, London-born and raised communications professional with 15+ years’ experience across PR, copywriting and content in London and Dubai. I’ve worked with leading global and London agencies, progressing from Head Copywriter to senior PR and Account Director roles, and have experience across technology, finance, fintech, AI, cybersecurity, property and hospitality. I specialise in strategic communications, media relations, thought leadership and content, with a particular strength in turning complex ideas into clear, engaging stories and content. Now based in Beirut, I work as a freelance consultant across PR, communications and content projects.